Prioritising patients with EXACT

Principal Dentist David Murnaghan has a clear grasp on the modern landscape for dental professionals. “Principals and Practice Owners really have to think about making the patient experience as convenient as possible in order to attract people to practices,” he says. The application of tools within EXACT V12 helped to transform Boyne Dental’s efficiency and performance. EXACT V13 is taking their success to new heights.

Boyne Dental & Implant Clinic at a glance

No. of chairs: 9
Location: Navan, Co. Meath
Treatments: Cosmetic, orthodontics, implants, perio, endodontics, general dentistry, etc.

Our solutions
We wouldn’t be in such a great position without the support of Software of Excellence. They helped us focus on better marketing, improved communication with existing patients, as well as attracting new ones. I would definitely recommend EXACT to other practices and encourage them to start their journey from ‘good to great’
David Murnaghan Principal Dentist Boyne Dental & Implant Clinic

Getting noticed with EXACT

Getting your practice noticed is essential in today’s competitive dental market. Patients have become a lot more discerning and expect a higher level of customer care than ever before.

“Online research gives patients access to a lot more detail about practices in advance of visits,” David points out. “They can compare treatment options and costs to ensure that the treatment and the practice is right for them.”

Boyne Dental uses EXACT to communicate with patients far more effectively. “We’ve streamlined administrative processes, automatically sending out recalls and reminders on a predetermined basis via text message or email,” says David. “The whole process is automated, so no staff intervention is needed.”

The reception team is now free to spend more time on patient care. As an added bonus, automated reminders sent a few days before an appointment jogs patients’ memories, helping to significantly reduce FTAs.

Making the most of Marketing Manager

EXACT’s new Marketing Manager tool lets Boyne Dental communicate directly with specific groups of patients. For example, front of house staff can contact patients who wear dentures or patients who have recently lost a tooth.

“We can target these patients with educational messages and advice about additional treatment options such as dental implants or bridges,” notes David.

The Marketing Manager tool is great for new patients too. The practice team can automatically send information about the practice and the different treatment options available prior to their first visit. This makes patients feel better informed and also promotes practice services at the same time.

Speak to us and see what your practice could achieve

Join the Customer Success Programme

Open to all SOE customers and included within your existing service fees, our award-winning Customer Success Programme ensures you get the most of your journey with SOE, sustaining your business and allowing you to plan and develop your practice.

Your dedicated Customer Success Consultant will work with you to identify opportunities, fill in the gaps, set realistic targets, and show you how to monitor and achieve your goals. We have a team of experts who can advise on workflow efficiency, practice development, sustaining your practice, and patient experience on hand, ready to help you and your team.

Of practices on the programme grow their private revenue, with 42% of these growing by more than 50%.
Of practices on the Customer Success Programme hit their UDA target in 2019.
Of practices on the programme would highly recommend it to their peers.