If you aren’t aware of GDPR (General Data Protection Regulation) yet, now is the time to make sure you are fully informed about what it is and what it means for you and your practice! GDPR is something that every single practice needs to understand as each practice holds the personal identifiable information (PII) of their patients. On 25th May 2018, when GDPR come into force throughout the EU, any business that is not adequately protecting the data they hold and obtaining the necessary consent to use it, will be at risk of attracting severe penalties.
Head of Operations at SoE, Ian Dalton, explains: “The new regulations are designed to extend the data rights of individuals and provide greater protection around the processing of PII. As a result, dental practices and suppliers are required to develop clear policies and procedures to protect personal data and adopt appropriate technical and organisational measures that will maintain and provide evidence of compliance.”
Does this really affect you?
Even if you have heard of GDPR, you may be thinking that it won’t apply to you; “We don’t run any marketing at our practice – we’ll think about gathering patient consent when we do start marketing…”. However, many of the regulations centre around the protection of your patients’ data and taking measures to guard against a data breach, regardless of whether you are using it for any marketing initiatives, so you still need to make sure you comply. Also, if and when you do decide to undertake some marketing activity, you’ll already be prepared with a database of patients who have agreed to be contacted, ensuring you’re not caught on the back foot.
Book yourself onto a free Masterclass and webinar
To help practices navigate the new regulations, SoE is holding a series of free face-to-face Masterclasses and online webinars covering the following:
- An overview of what the new General Data Protection Regulations will involve, and how this will affect you as a dental practice
- An introduction to the 8 key rights for patients and the use of their data
- A particular focus on the area of ‘consent’
- Details on the processes and tools available to help you stay compliant