It’s almost that time of the year again for the BDIA Dental Showcase; the UK’s largest exhibition for the dental industry.
If you are just as excited as we are, you will know the show comes and goes in a flash, and with so much to see and do, you might not get the chance to see everything. This is why we have put together our little guide to getting the most out of the BDIA Dental Showcase.
Congratulations! You have managed to convince the boss or the rest of the team that you need to attend this year’s BDIA Showcase, but you now need to make it worth your while and not come back empty-handed, or empty minded!
Why Are You Attending the BDIA?
Think about the main reason why you’re attending the BDIA. Are you keen to find out the latest innovations in dental? Perhaps you are looking to do a little networking, or is it that you are just having a well-deserved break from the office? Whatever it maybe it’s always a good idea to have a plan in mind for who you would like to speak to at the show, and where you want to spend your time.
Now, this is a 3-day event and if you intend to do all 3 days and aren’t local you will need to find somewhere to stay. This year BDIA will be held at the Excel Centre in London, which has plenty of places to stay nearby. If you are only thinking of attending one day, then there is the choice to park at the location or you can use public transport. Whatever you decide to do make sure you book, plan and head off early to make sure you fit all your plans in for the day.
Who Are You Going to Talk to?
With over 300 different brands and suppliers at this year’s show it can be difficult to see it Pick 10-15 different stands each day you wish to visit; see what they have to offer as a lot of brands release new and exclusive products at these shows.
Chat and Move
As we have said before there is so much see and do; and one of the worst things you can do is to get stuck talking to someone for hours unplanned and not get the chance to get around to the other stands. Chat and move, not chat and stop. Give yourself a time limit for each stand so you get the chance to make it around the show. Having said that; sometimes it’s worth spending extra time with certain stands, if it’s going to benefit you and your practice so just have a plan for this by thinking about what you want to achieve from each stand.
Yes, it’s important to speak to people at these shows but don’t neglect social media, especially Twitter. If you speak to someone or visit a stand get their twitter handle, take pictures and post them. Find out and use the show’s hashtag; it’s a great way to grow your social account and gain more publicity by “being social”.
Business Cards at the Ready
The show is also about networking, meeting up with peers, colleagues and new people. Think about building relationships; how can you help someone or how can they help you. Just remember to have your business card ready. A good tip for when you collect some else’s card is to put a little note on it, so, you know what you were talking about when you get back into the practice.
Everyone Loves a Freebie
There is always tons of free stuff at the BDIA; like stress balls, flyers, toothbrushes, you name it. Make sure you have a strong sturdy bag to carry everything in, everything is up for grabs. But let’s be honest it all seems to get left behind in the cubicles (you know what we are talking about!)
Yes! SOE will be at this year’s BDIA Dental Showcase, when are we not? This year we will be unveiling two very exciting products for you; we have EXACT V13 and our new cloud-based software, Ascend.
It’s all well and good talking about V13 but what’s better is actually letting you experience it first-hand with our pre-bookable “virtual patient journey” appointments. We will walk you through the various touch points that your patients go through when they visit your practice; you really will be taking a step in their shoes.
We will explain to you how your patients can manage bookings, complete forms pre-and post-treatment, use their unique scannable self-check-in code and making payments, all from the palm of their hands.
As always, we will have our dedicated team with us to discuss the best way to grow your practice.
I warn you we book up pretty fast, so click here to find out why and how you should book in with us in advance!